Many
bloggers have started a practice of republishing their blogs on platforms like
Medium and LinkedIn to get additional views and reach out to a wider audience.
But, the main concern about reposting is whether it will be considered as
duplicate content by a search engine. After all, Google penalizes websites
having duplicate content, which has a huge effect on your ranking. You can take
assistance from Professional Digital Marketing Experts Bangalore, who will let you know the pros and cons of reposting
your content on other platforms.
What if Medium and
LinkedIn rank higher than your website for the same content?
Medium and
LinkedIn are likely to have a higher page rank than your website. Even if your
original content has been posted on your website first and then reposted on any
of these platforms, Google may give acknowledgement to the other two platforms.
So, even for your own content, these platforms will rank higher than your
website. If this is the case, you need not worry. You can take advantage of
this situation too. You can include links to social media in your bio so that
you can have an increase in the number of followers. You can give readers a
call-to-action in your article or a link to your website or your email address
to help them connect to you.
What things need to
be checked while posting duplicate content?
If you are
planning to post the same content as a duplicate LinkedIn or Medium, there are
few things you must keep a check on.
- Search for the title of your post on Google and see whether your site is ranking higher or LinkedIn and Medium.
- Check Google Analytics to see if you are losing a significant amount of traffic on your site after reposting duplicate content on these platforms.
- Track your success and failure and decide on whether posting duplicate content is worth continuing or not.
How to post the
same content in a different way on other platforms?
If you
aren’t concerned about page ranking and all you want is more readers viewing
your content and recognizing you and your brand, then you shouldn’t be worried
about the good or bad SEO effects of reposting on these platforms because these
are the platforms that will help you achieve great brand building. But, if you
are not at ease thinking that your own content will rank high on other
platforms and not your own website, you can put up the same content on other
platforms with slight changes. Here’s how.
- Rephrase the entire article for which you will be keeping the meaning and substance of the article the same but, with different words to avoid duplication.
- Publish the first paragraph of your article as a teaser on LinkedIn and provide the link to the original article for reading more.
- You can write an article with an opposite viewpoint of the original content before posting it on other platforms. For example, if the original content is something about the ‘best ways’ of doing something, you can write an article for the ‘worst ways’ of doing the same.
Whatever
you do, wait at least a week before creating duplicate content on LinkedIn and
Medium so that Google can index the original page first.
SUMMARY
Medium
and LinkedIn are two platforms that can help you benefit by showcasing your
content to a wider set of audience. Reposting your content as it is on these
platforms has its own pros and cons. Learn how you can take advantage if these
platforms rank higher than you for your own content, and what checks you need
to make regarding the same.
