It is quite natural that your blog is not converting towards the end
results you expect. This may be because you are lacking on some very tiny
aspects. You don't need to write off your blogs or create new content. This may
not help because there may be a fault that you are overlooking, which may even
be the same case when you redesign the blog or create a new one. There are many
reasons why your blog may not be converting. We bring to you some of the
possible reasons and provide you solutions to a better blog.
Lack of connectivity with the users
You might have created a beautifully designed blog but, the readers may not
be able to connect with you. If you find visitors navigating away from your
page in lesser time than expected or if users are not willing to share your
blog or comment on it, you must be sure that you are lacking connectivity
somewhere. You must speak to the users directly to build up a rapport with
them. Learn why the readers are there and write in a way that you can help in
what they are looking for. Different people require different content types.
Try writing in a way that you can cater to all. One of the most ignored
elements by blog writers is backing up the content with facts. If you provide
facts and proofs, your content will be considered genuine and visitors will
connect to it better. For the best content writing services, you can
contact Jain Technosoft who have skilled writers for creating content that can
help users engage with you better.
Lack of proper guidance
The visitors might be able to connect well with your blog and they might
even want to know more about you or might want to bring up a deal with you.
But, they might not know how to achieve it. Create a page so that it is easily
navigable and also shows the users how to go about and get to do what they wish
to. You need to clearly specify call-to-actions, action buttons and visual
signals like arrows. Consider the colour, size, shape, placement and more for
all these elements.
Lack of trust
In order to make purchases, the users will be asked for their personal
details, credit card numbers and more. To let users provide you with the
information, you need to build up the trust they should be having in you.
Quality of your blog plays a very important role in building trust. Provide
your contact information, phone numbers, address and more details so that
people can contact you if they feel insecure. Ask customers for their feedbacks
in order to improve on your blog.
Provide relevant videos to your products and services. Provide educational
content to let the users know more about your products/services. Also, provide
your users with sign-up facility and emails and newletters from you. All this
will result in building a better bond between your users and your brand.